
GSBM, Ganesan School of Business Management
- The problem
- A strong MBA programme, but a digital presence that undersold it and campaigns that could not show which spend produced applicants.
- What Ariar built
- A programme-first website, Google, Meta and LinkedIn campaigns run as one funnel, source-level lead tracking and campus content.
- The result
- A 2.25× return on ad spend in one admissions cycle, and one report that connects spend to admissions.
“For the first time, we could see exactly which campaigns brought us serious applicants. Ariar treated our admissions like their own target.”













